Marketing that fits your community — and your budget.
Helping small businesses in the Lakes Region show up where it matters — in the right places, in front of the right people, without the corporate budget or the corporate runaround.
Sarah Goodrum, founder of The SG & Co. This community is home, and so are its businesses.
Services
Workshops
Practical, no-fluff sessions on social media, local marketing, and AI tools built for small business owners who are ready to stop guessing and start getting found.
Consulting
One-on-one strategy sessions to help you figure out what to do, where to show up, and how to move your business forward with confidence.
Activation
When you need someone to come in and make it happen — events, promotions, campaigns. Selective, hands-on, and done right.
Sound Familiar?
You made a Facebook page but nobody seems to see your posts.
You planned an event but turnout was disappointing.
You know you should be doing more marketing but don’t know where to start.
You’re spending time on social media but not seeing results.
You don’t have a big budget but you need to compete with businesses that do.
If any of these sound like your business, you’re in the right place.
Why The SG & Co
✓ Grew regional chamber membership 22% across 650+ businesses
✓ Grew local business association membership 50% year over year
✓ Led events that grew vendors 300% and revenue 89% for a community fundraiser
✓ Chaired a 5,000+ person annual community event
✓ Negotiated local radio and media partnerships that small businesses normally can’t access on their own
Locally Connected — Businesses We’ve Worked With
