Some people see a small business and think about what it sells. I see what it could become.
Sarah Goodrum
As a small business marketing consultant rooted in the Lakes Region, I believe every business deserves to be found.
Some people see a small business and think about what it sells. I see what it could become.
I’m Sarah Goodrum, a small business marketing consultant based in Alton, NH and founder of The SG & Co. For years, I’ve worked alongside small businesses and community organizations in the Lakes Region. I’ve grown memberships, built events from scratch, and watched what happens when a business finally connects with the community it serves.
What I kept noticing was a gap. Business owners putting in the work, showing up every day, and still not reaching the people looking for them. Not because they weren’t trying, but because nobody had shown them where to look.
That’s the missing piece The SG & Co was built to fill — practical, community-rooted marketing support that helps small businesses in Alton and the Lakes Region get seen, get found, and grow.
Small Business Marketing Consultant Serving the Lakes Region
I bring real results, real relationships, and a genuine love for this community and the people who pour their heart into building something here. From Facebook strategy to local radio deals to events that actually draw a crowd — I know this landscape and I know how to help you stand out in it.
Based in Alton NH, I’ve spent years building relationships with local media, community organizations, and business owners across the region. That means knowing where your customers are and what moves them. It also means knowing how to connect your business to the community in a way that feels genuine. Local knowledge takes time to build — and it’s something I love putting to work for the businesses that call the Lakes Region home.
Ready to show up where it matters?
