The SG & Co offers small business consulting in the Lakes Region through workshops, one on one strategy sessions, and hands-on activation services. Whether you’re just getting started with social media or ready to plan a community event, small business consulting in the Lakes Region starts here.
Learn more on how The SG & Co. came to be.
Every business deserves to be found.
Here’s how we make that happen.
Small Business Marketing Workshops for Lakes Region Businesses
Who this is for: Small business owners who want to understand marketing better and do more of it themselves. No experience necessary.
Marketing a small business doesn’t have to be overwhelming. These hands-on sessions break down the tools, platforms, and strategies that actually work in a small town market — in plain language, with real local examples. Additionally, every session leaves room for live Q&A so your specific questions get answered.
Each workshop focuses on practical skills you can apply immediately. Topics are built around what Lakes Region small businesses actually need — not generic advice pulled from a national playbook. Because this community has its own rhythms, its own platforms, and its own audience, the strategies taught here are designed specifically for businesses operating in a small town market.
✓ Social media strategy for small businesses
✓ How to get found on Facebook
✓ New tools that save you time and money
✓ Local marketing tactics that don’t require a big budget
✓ Live Q&A and real time problem solving
Sessions run 90 minutes and new topics are added based on community need. Furthermore, workshops are held throughout the Lakes Region and welcome small business owners at every experience level.
One on One Small Business Consulting in the Lakes Region
Who this is for: Business owners who want a clear strategy and personalized guidance on where to focus their marketing efforts.
Sometimes the clearest path forward starts with a conversation. Consulting sessions are focused, practical, and built around your specific business — not a generic template. Because every market is different, the strategy we build together will reflect what actually works here in the Lakes Region.
Every engagement begins with a free discovery call. That first conversation helps ensure we’re the right fit before any commitment is made. From there, sessions are sold in two hour blocks so the time is focused and productive. Whether you need a social media audit, a marketing plan, or just a sounding board who knows this market, consulting sessions are built around what your business actually needs right now.
✓ One on one strategy sessions
✓ Social media and visibility audits
✓ Marketing planning and idea generation
✓ Partnership and collaboration opportunities
✓ Actionable next steps you can implement immediately
Social Media Management for Lakes Region Small Businesses
Who this is for: Business owners who know they need to show up on social media but don’t have the time, the tools, or the bandwidth to do it consistently.
Showing up on social media matters — but showing up well matters more. This service is built for small businesses that need consistent, on-brand content without adding another task to an already full plate. Every piece of content is created specifically for your business, your audience, and the platforms where your customers actually spend their time.
Social media management is offered at several levels, from branded template setup to full monthly management. Whether you want to hand off the work entirely or just need a strong foundation to work from, there is an option that fits how your business operates.
The right level of support depends on your platforms, your goals, and your capacity. Every engagement starts with a discovery call or email inquiry to make sure the fit is right before any commitment is made.
✓ Branded content creation for Facebook, Instagram, and LinkedIn
✓ Caption writing with local voice and SEO in mind
✓ Content scheduling and calendar management
✓ Branded Canva template setup for businesses who want to post themselves
✓ Platform-specific strategy built for a small town market
Availability is limited. Inquiry required to get started.
Hands-On Marketing Activation for Small Businesses
Who this is for: Business owners who need more than advice — they need someone to come in and make it happen.
Sometimes advice isn’t enough — and that’s exactly what Activation is for. From local events to promotional campaigns, this service is designed for Lakes Region businesses that are ready to move. Moreover, every Activation project is taken on selectively to ensure the work gets done right.
Activation projects draw on years of experience planning and executing community events, managing vendors, and coordinating local media and press outreach throughout the Lakes Region. Because reputation matters in a small community, every project is approached with care, professionalism, and a genuine investment in the outcome.
✓ Event planning and coordination
✓ Vendor and partner management
✓ Marketing and promotion execution
✓ Press, radio, and community outreach
✓ On site support as needed
Pricing is based on project scope. Inquiry required.
Notary Services in Alton, NH
Who this is for: Individuals and small businesses in Alton who need documents notarized quickly and professionally.
Sometimes you just need something signed and witnessed by someone you can trust. Notary services are available in Alton for clients who need a straightforward, professional notarization without the runaround. State fees apply per notarial act.
✓ Available by appointment
✓ Alton, NH only
✓ Professional and confidential
Let’s Build Something
Who this is for: Business owners who know they need help but aren’t sure which service fits — or whose needs don’t fit neatly into a box.
Not every business fits a standard package, and that’s fine. If you have a specific challenge, an upcoming opportunity, or just a feeling that something in your marketing isn’t working, this is where we start. Every custom engagement begins with a free discovery call to figure out what you actually need and whether we’re the right fit.
There’s no obligation and no generic proposal. Just a real conversation about your business.
✓ Free 30-minute discovery call to start
✓ Custom scope built around your specific need
✓ No package required — inquiry only
✓ Available for one-off projects, combination services, or anything in between
Ready to talk? Book a free discovery call or send an email to sarah@thesg.co
How We Work Together
The SG & Co serves small businesses throughout the Lakes Region including Alton, Gilford, Laconia, Wolfeboro, Meredith, and surrounding communities. Every business in this region has a story worth telling and an audience worth reaching. From seasonal tourist traffic to year-round local customers, the Lakes Region market has its own unique rhythms. Small business consulting in the Lakes Region means understanding those rhythms and building marketing strategies that work within them — not against them.
Every engagement starts with a free discovery call. There’s no commitment and no pressure — just a conversation to make sure we’re the right fit.
Once we decide to move forward, a 50% deposit secures your project and we hit the ground running. Because I keep my client load intentionally small, every business receives focused, personal attention throughout our work together.
The expertise, local relationships, and strategy come from me. The vision comes from you. Together we’ll figure out exactly where your business needs to show up — and how to get there.
Full terms and conditions are provided upon booking.
Looking for additional small business resources? Visit the SBDC.org
The Lakes Region is home to hardworking small businesses that deserve to be seen. Whether you’re a year-round local staple or a seasonal destination, the right marketing strategy makes all the difference. The SG & Co brings local knowledge, real relationships, and proven results to every client engagement. Small business consulting in the Lakes Region has never been more accessible — and it starts with a single conversation.
Every small business in the Lakes Region deserves a clear path forward.
Let’s find yours together.