Marketing that fits your community — and your budget.

Helping small businesses in the Lakes Region show up where it matters — in the right places, in front of the right people, without the corporate budget or the corporate runaround.

Sarah Goodrum, founder of The SG & Co. This community is home, and so are its businesses.

Notes

Posts

Marketing is everywhere — if you know how to look for it. Notes is where observations from the road meet practical strategies for Lakes Region small businesses. From travel discoveries to local marketing tips, workshops, and upcoming events, this is where the conversation continues.

  • Working From Curaçao

    Last week I was in Curaçao, and I want to be honest about that. I was on vacation. I was also working, a little creativity, a little content, a little bit of everything. Not because a deadline demanded it, but because I wanted to. The work felt easy from there in a way that surprised…

  • Make It Simple, But Significant: What Working With the Next Generation of Business Leaders Taught Me

    Small business marketing in the Lakes Region NH is about more than strategy — it is about connection. Recently I had the privilege of working with Future Business Leaders of America students at a local high school, helping them prepare for mock interviews. I went in thinking I was there to teach. I walked out…

  • What a Bench in Spain Taught Me About Small Town Marketing

    Most people simply sit down, take in the view, and move on. I saw a marketing strategy. A Small Town Marketing Strategy Hiding in Plain Sight On a recent trip to Spain, walking the Benissa Ecological Coastal Path along the Costa Blanca, my travel companion and I stopped at a lookout point overlooking the Mediterranean.…